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Senthil Ramanath

CEO & President, DM Analytics LLC


Respected for creating and running DM Analytics, Senthil Ramanath is a trusted direct mail marketing & credit risk strategist with an extraordinary history of driving explosive growth for diverse lending institutions. He established this company to enable lenders to scale their offerings. Within first two years, he built a substantial client base by empowering lenders with sophisticated analytics and marketing models that currently generate several million pre-approved offers each month.

Prior to this entrepreneurial endeavor, Senthil worked as a Chief Operating Officer at Balance Credit, where he structured this exciting new startup and grew the subprime portfolio exponentially. Earlier in his career, Senthil headed up Credit Risk Management for Capital One Auto Finance, where he managed credit risk for a $25 billion portfolio.   Senthil received his MBA from Kellogg Business School at Northwestern University in Chicago and a graduate degree in Engineering from West Virginia University.