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Jeffrey Gibson

Principal, Mastercard Advisors

 

Jeff is the lead product strategist in the North American region for Mastercard Advisors.  He has nearly two decades of tenure in emerging product strategy, development and held a pivotal role in development of over fifty current consumer facing products.  He has been involved in hundreds of strategy, product development, and research engagements, and has facilitated dozens of workshops and ideation sessions. 

Jeff’s responsibilities span across Credit, Debit, DDA, and digital solutions for both Consumer and Commercial verticals, with historical experience markets across every (populated) continent.

Jeff has core competencies in product / product line strategy, secondary /primary research, consumer panels, ideation, consultative sales, emerging platforms, and analytics. Jeff brings prior experience from the consumer goods, pharmaceutical, merchant, and other industry verticals.

Before arriving at MasterCard Advisors worked with Symphony Marketing Services (Formerly IFX), Nielsen, and IRI in research, syndicated data, analytics, and consultative capacities.  Jeff has a BA from Vanderbilt University Nashville TN  USA.