SVP, FlexPerks Rewards & Loyalty Management, U.S. Bank
Bob Daly is Senior Vice President of Retail Payment Solutions at U.S. Bank where he has responsibility for FlexPerks Rewards credit cards and Loyalty Operations. Bob was the chief architect of FlexPerks and led the marketing strategy that launched the industry-leading family of reward cards. Previously, Bob directed operations for Northwest Airlines WorldPerks Visa at U.S. Bank and was Senior Partner and head of loyalty marketing consulting at The Lacek Group where his clients included American Express, Commonwealth Bank Australia, and Jaguar Cars. Bob has been honored as Marketer of the Year by the Midwest Direct Marketing Association and was awarded a U.S. Patent for a mobile reward redemption process that enables loyalty program members to instantly redeem their reward points after almost any credit card transaction. Bob holds an MBA in Marketing from the University of Minnesota and a BA in Economics from The Colorado College.